Branding

The WHY is the most important element of any project or company.

How We Do It

Once you know your WHY, it acts as a filter for your audience, messaging, design, and programming. We start the process with a workshop- We like to say this is your time to daydream – but don’t worry we back it up with critical data and demographics. This foundational work leads our team to provide meaningful messaging and the visual identity that defines your company or project.

Branding Deliverables

  • Mission, vision, and core values development
  • Audience persona research:
    • Demographics
    • Decision drivers
    • Spending trends
  • Personality, voice, and tone creation
  • Visual identity touch points
    • Logo
    • Typography
    • Color palette
    • Graphic elements
  • Website design
  • Social media strategy
  • Traditional marketing collateral development